If you run a local pet store, then you know that you need to keep your cash flow up in order to keep the lights on. At the same time, you might be wondering what you can do to increase your sales. Even though you provide quality products and services, you need to have a strong online presence in order to let potential customers know about your pet store. Your website is the cornerstone of your business and you need to ensure it works for you even when you go home in the evening.
Your Website is the Rock of Your SEO Campaign
SEO is just as important today as it ever has been in the past. You need to make sure that your website is optimized for search engine optimization. In addition to focusing on keywords, posting quality content regularly, and keeping an eye on what your competitors are doing, you need to focus on local SEO. A significant percentage of your customers are still going to visit your physical store to make purchases. When you run a strong local SEO campaign, you have a chance of landing in the Google 3-pack, which lands above the first results on SERPs. Your best bet for landing in the 3-pack is to have a strong website that is optimized for SEO.
Fill Out Your Google My Business Profile
If you want to draw the attention of potential customers, then you need to fill out your Google My Business profile. Furthermore, you need to optimize your GMB profile to ensure it helps your rankings. Some of the information that you should include on your GMB profile is:
- Your current inventory
- Your store hours for all of your locations
- Updated photos of your stores
- Your name, address, and phone number (NAP)
If you want to rank as high as possible for targeted keywords, you need to have a complete GMB profile. This will also improve your chances of landing in the Google 3-pack.
Make It Possible To Sell Online
Finally, you need to generate another revenue stream for your pet store. This means enabling online sales. Studies have shown that online sales are poised to pass brick and mortar sales in the near future. Therefore, you need to make it possible for your customers to purchase items from your store online.
In addition to adding an eCommerce portal, you need to ensure that your customers have a smooth experience on your website. This means focusing on:
- A menu that is easy to navigate
- A fast, secure checkout method
- Strong technical basics
When you include these elements, you will drive up your online sales.
Rely on the Team from NextPaw for Website Optimization!
If you want to get the most out of your website, then you need to partner with trained professionals who can optimize your online presence. At NextPaw, we are trusted by countless brands throughout the pet industry. We would be happy to help you as well. We will work with you to make sure that everyone knows about the high-quality products and services that you provide. Contact us today to schedule a free tour of our program!