January has a reputation for being quiet in retail, but for local pet stores, it’s actually a month full of opportunity. Pet parents don’t stop caring for or spoiling their animals just because the holidays are over – they just need a reason to come in! With thoughtful planning and a focus on connection, January can become a strong foundation for the year ahead.
Create a display of training treats or have them at the register for a quick add-on.
Offer a discount, freebie/sample, or other incentive if a customer brings in their pet that is dressed up.
Create a display of peanut butter treats and/or have them at the counter to encourage them as an add-on at checkout; host an in-store event with free peanut butter treats/samples.
Bust out the cocoa maker – or better yet – partner with a local bakery or coffee shop to offer free hot chocolate at your store for shoppers (and give the other store pet treats with a coupon to your store to share with hot chocolate buyers that day!)
Planning an event or promotion is just the first step – you should market it online to gain real traction with the pet parents in your community.
Learn how NextPaw can automate and help you easily market local events and custom promotions so you can focus on what matters – building connections and bringing more pet lovers through your door!