It’s so easy to customize the site to make it feel like your store. It's great having one portal to communicate monthly promotions, special events, blog posts and general updates via the announcement bar and pop-up options. Having the key analytics available right in the portal makes getting a topside view of your site's performance so easy. Making sure your store information is consistent across all platforms including store name, address, and hours of operations is very important from an SEO perspective. Having to make only one change and having it broadcast to multiple listing sites is perfect. That way all of our holiday hours are consistent no matter where our customers might be finding us. I thought that not having the direct ability to make website edits on the main body of our site would be a challenge but NextPaw makes it very easy and they're so responsive it's worked out really well.
Before we began using NextPaw we had challenges keeping our older website up to date with the most current SEO options and keeping the interface fresh and modern took a lot of time. We used another business listing service and that required going to another site to update our store information so it was consistent across all listing sites. We also didn't have the capability for announcements or promotions on our site.