When CB Pet Market partnered with NextPaw to launch a custom website in June 2024, the goal was simple: make it easier for local pet parents to discover their stores, engage with their brand, and visit in person.
The results speak for themselves.
Since launching their custom NextPaw website, CB Pet Market has experienced significant growth across every major performance metric from organic website traffic to foot traffic and online reviews.
A custom NextPaw website is designed specifically for independent pet retailers. Instead of using a generic website builder, CB Pet Market invested in a site that helps customers:
Combined with NextPaw's local marketing tools, the website became a powerful driver of visibility, customer engagement, and in-store visits.
A custom website built with local SEO in mind helped CB Pet Market reach more pet owners actively searching for products, nutrition advice, and trusted local pet stores
Organic website traffic increased by 62%, growing from 999 monthly visitors in May 2024 to 1,618 monthly visitors in April 2026.
More visibility in search means more opportunities to connect with customers before they ever walk through the door.
Getting found online is only valuable if it drives real business.
Comparing 2025 to 2023, CB Pet Market saw a 191% increase in overall in-store foot traffic, demonstrating how a stronger digital presence can translate into more visits at physical locations.
Several locations experienced especially strong growth, including:
Building trust online is just as important as attracting new visitors.
Using NextPaw's customer engagement tools alongside their custom website, CB Pet Market dramatically expanded its online reputation, achieving a 3,241% increase in Google reviews.
More positive reviews help improve local search rankings while giving new shoppers confidence to choose your store.
