Want more traffic and sales to your eTailPet online store? Read this first.
NextPaw helps you get found online by local pet parents searching for the pet food, brands, supplies, and services you offer! The most successful pet retailers who use eTailPet are implementing NextPaw to get found, chosen, and paid by pet parents every day.
In this article, we explain why every pet retailer who uses eTailPet or any other eCommerce solution should be using NextPaw to reach the local pet parents in their communities in order to generate more $ales, acquire more customers, and to make more money. Cha-Ching!
What is eTailPet?
Many independent pet retailers are rushing to eCommerce platforms such as eTailPet, Shopify, Endless Aisles, Liquid Retailer, Lightspeed or even Wix so they can sell their pet food and supplies online.
Why? Due to the COVID-19 or Coronavirus pandemic, selling online is vital and for some, the only option to bring in revenue. In the past, an independent pet retailer focused on their customer's in-store experience and many felt selling online was out of reach or too cumbersome. Now every pet retailer is being put into a position where selling online must happen to survive.
eTailPet offers you a website with eCommerce functionality enabling you to sell online for curbside pickup and local delivery. You can pre-load your website with thousands of product SKU’s and quickly be able to offer these products to local pet parents that find your website.
Pet retailers know better than anyone, that when you push an existing customer to buy online from your store, you end up hurting your profit margin. Pet stores make most of their margin on treats, toppers, toys, and other add-ons that usually happen in-store and are rarely added to an online shopping cart. Pet food margins are low, in-fact they suck, but they are better than nothing.
So when you move your existing customer base to buy online from you, the AOV (average order value) goes down, your profit margins sink, but yes, you still get the sale. Sadly, you don’t have a choice - selling online is the only way to survive this crisis.
The only thing you can do to supplement the loss in profitability per order is to increase the number of NEW customers buying from your online store.
eTailPet is an eCommerce management software - NextPaw is a Customer Experience management software that puts your store in-front of local pet parents "when" they are searching for your products and services which is where the magic happens.
Once you have an online store and you're ready to sell online, acquiring new customers, and even taking customers from Chewy or Amazon is where NextPaw comes in.
Pet retailers use NextPaw to own their customers' experience across all major search & voice engines to boost online rankings (SEO) and to attract more consumer engagement.
Once a pet parent finds you on Google, Bing, Apple Siri, Alexa, Facebook or any other major source of answers, they are presented with a beautiful, digital in-store experience designed to push that consumer to perform an action. An action is a phone call, a new message, an online order on your eTailPet website, a service request or booked appointment.
NextPaw provides pet retailers with an industry-first smart website and digital tools in an online dashboard or mobile app your store then uses to attract and turn engaged consumers into online customers.
How to Effectively Use eTailPet
Independent pet retailers that add eTailPet to a subdomain such as “shop.auggiespetsupplies.com” and then use their primary website to link to their store always see the best results with eTailPet.
We’ve seen this be the case whether the store is using Wix, GoDaddy, WordPress or any other website platform. If you want the best results, pet retailers that use NextPaw for their website solution and then add eTailPet are by far the most successful.
For example, Audree from Auggie’s Pet Supplies out of Fort Lauderdale has only seen an increase in traffic, sales, and new customers since starting with NextPaw. Audree uses eTailPet for her eCommerce management but attributes online sales and local visibility to her NextPaw website. Below is a screenshot showing her online traffic from search engines.
Online traffic isn’t the only metric a pet retailer should consider. Knowing how many times your business is viewed on Google Maps and Google Search results are crucial to understanding your brand’s local visibility to the pet parents that search for what you offer in your community. In the image below, the sheer volume of views has resulted in..
a 32% increase in YOY (year over year) sales!
At NextPaw, we measure customer actions taken each month. These actions include direction requests to your store, phone calls and website clicks from Google to your website. If these metrics are growing, we can guarantee your top-line revenue is growing too.
At NextPaw, our mission is to help independent pet retailers attract and retain local pet parents as customers. When you choose to use eTailPet to sell online, you also need to make sure you are being found when pet parents are searching for the pet food, brands, and products you offer across major search engines like Google, and voice platforms such as Amazon Alexa, Google Assistant or Apple Siri.
The eTailPet dashboard is a great option to get online orders from your regular customers, while NextPaw attracts new customers to buy from you online. In addition to being found online by more local pet parents, NextPaw provides independent retailers with the modern tools they need to keep those customers loyal.
By having eTailPet integrated, a pet retailer puts its store into a position to truly own the entire digital consumer experience by being found online, getting chosen over the competition, while then getting paid either through an online order or through one of NextPaw's multiple solutions used to create new revenue streams.
Schedule a Free Personalized 1:1 Demo of NextPaw and learn how to grow online sales by attractng more local pet parents to your business.