The Internet has changed everyone’s lives. One of the ways in which it has changed things is in the way that people search for businesses locally. They no longer go to their phone book and search for pet products or services in their phonebook. Instead, they go online and do a search.

If your local pet product or pet service business is not showing up in searches, you may be losing out on a lot of business. Unfortunately, many local pet products or pet service businesses do not know how to increase their local visibility on Google.

Here are some tips that can help you. 

Achieving Visibility on Google

In order to increase visibility on Google for your local pet-based business, you first must be visible.

There are many steps you must take to ensure you are visible locally and to ensure Google knows exactly where your business is located.

Setting up a Google My Business Profile and entering your business information into other online directories is a great way for Google to connect your business name with the city that you are doing business in.

Additionally, in order to achieve visibility on Google, you need a mobile-friendly website. You want to ensure the website loads quickly, has all of the information your customers are looking for, and that the website is easy to navigate. 

Increasing Your Visibility on Google

Once you have started to achieve visibility on Google, you will want to take steps to increase your visibility on Google. A great way to do this is to use location-specific keywords.

For example, if you own a dog grooming service in Las Vegas, you may want to use keywords such as Las Vegas dog grooming, Southern Nevada dog bath, or dog haircut in Las Vegas.

Using keywords that are location-based helps those who are searching for a Las Vegas dog groomer find you. 

Optimizing Your Visibility on Google

Lastly, you will want to work to optimize your local visibility through Google.

One way to do this is to alter your business name to include your location. Instead of Bow Wow Pet Sitting, consider Las Vegas Bow Wow Pet Sitting.

It is also important to publish blogs and social media posts that are relevant to your local area.

For example, if your location is in Las Vegas, you may want to post about the heatwave in Las Vegas and how pet shoes can protect a pet’s paws from hot pavement.

All of this helps to optimize your visibility on Google for the locales that your business serves. 

If you own a pet-based business, such as a pet retailer store, groomers, dog boarders, dog trainers, dog sitters, or a doggy daycare business, it is important to increase your local visibility on Google.

Those in your community are looking for a local business when they need to board their dog, train their dog, or groom their dog. Taking the time to achieve, increase, and optimize your visibility on Google will help you to reach more potential customers and ultimately, may help you to increase your business.