If you own a pet business, then you already understand that there is a lot of competition out there. But while the level of competition depends on many factors like where you live, the type of business you own, and more, you always want to put your best foot forward to reach as many customers as possible.
In this day and age, you want to ensure that you take the right steps to ensure that you rank high on Google. And we know that learning some of the tactics and strategies to increase your search rankings might be difficult to understand.
So in this post, we’ll discuss some tips on how to rank your pet business higher on Google.
Have a Keyword Strategy
Step one in increasing your search rankings on Google involves finding and using the right keywords.
However, this is easier said than done. Keep reading to learn how to use keywords effectively, where to find these keywords, and where these keywords should be placed.
How to Use Them
Keywords are the leading force in your search engine marketing strategy. However, it’s important to know how these are used.
The key thing to remember is that these keywords should be placed within all of the content you create.
From social media posts and online listings to your website content and Google My Business profile, these sources should include the keywords your audience uses the most.
Where to Find Keywords
Now you may be wondering where you’re going to find these keywords. This step is called keyword research.
To start, you’ll want to really think about your target audience, then brainstorm keywords that your typical customer uses to find your business. Depending on the type of pet business, these keywords might include:
- Veterinarian near me
- Pet groomers
- Pet care
- Pet sitter near me
- Best dog sitter in (city)
Bonus Tip: for expert advice and help, check out NextPaw software to help you rank higher on Google and grow your business.
Use Professional Tools
Another tactic is to use professional tools that actually gather analytics on how many people search for certain keywords. Some of these tools are free to use and can even give you the search totals of these keywords in your specific area.
Where to Put Keywords
Once you’ve found your target keywords, it’s now important to understand where they should go. Add these keywords to:
- Page titles
- Headings and subheadings
- Image titles and tags
- URL of the page
- Meta descriptions
- Body of the content
How to Approach Content
Having high-quality content using the right keywords is the best practice for increasing your rankings. Take a look at these tips regarding content:
Never “Stuff” Keywords
Google hates when sites have keywords jammed into the content. That being said, make sure to add keywords naturally without sounding spammy.
Focus on Quality
Google will reward you if you publish high-quality content on your site, so do your best to focus on quality.
Have a Backlink Plan
Backlinks are links to your site that are found somewhere else on the web. To use them effectively, contact other local businesses, and ask if they would like to exchange links.
Here’s an idea: You could have a ”local recommendations” page on your site where you display their link, and they could do the same in return.
Optimize Google My Business Profile
Optimizing your Google My Business profile is another smart tactic for boosting your rankings. This profile works very similar to Yelp and provides a lot of vital information. Some tips include:
- Completely fill out your profile
- Collect and monitor reviews
- Strengthen your business description
- Choose high-quality and relatable photos
If you focus on the tips mentioned in this blog, then you could see a boost in your Google rankings in a matter of days!
Have any questions? NextPaw is here to help you. Take a free tour of NextPaw software here!