The coronavirus pandemic has impacted everyone, and this includes the pet industry. Recently, a research report was published taking a closer look at the pandemic’s impact on various sectors, including the pet industry. Even though it is true that some have been hit hard, the outlook is brighter than many people expect. What has been the impact on the pet industry recently, and what does this mean for the future?
A Decline in Pet Retail Sales
Unfortunately, the pet retail industry did take a bit of a hit; however, some areas have been hit harder than others. For example, the non-medical pet services sector has hit the hardest of all services in the pet industry. Pet sitting, pet boarding, and pet walking services have been hit the hardest. Due to shelter-in-place orders, people stay home and not travel as much as they were in the past. Therefore, they do not need pet boarding, pet walking, or pet sitting services.
The Pandemic Has Had the Opposite Effect in Other Areas
In contrast, shelter-in-place orders have had the opposite effect on some other areas of the industry. For example, a lot of people adopted new pets during the pandemic. Therefore, many parts of the pet retail industry have seen a sales boom. This includes higher ticket items, including carriers, habitats, and bedding. The reality is that many people are spending more time with their pets than they were in the past. As a result, sales have increased for grooming products, pet gates, training products, and even pet toys.
Looking at 2021 and Beyond
Already, numerous sectors of the pet industry are starting to recover. In addition to pet retail sales quickly recovering, veterinary services are up as well. Despite this, the pandemic is going to be with us until we have a vaccine available. Therefore, now is the perfect time for pet businesses to ensure their information is up-to-date, including their website.
Because of shelter in place orders, most people are still looking for ways to shop for their pets’ needs online. As a result, the internet will be the first point of contact for many businesses and their potential customers. With this in mind, all pet businesses need to make sure they invest in the right software to generate leads, convert them, and meet their customers’ needs.
Count on NextPaw for All Pet Software Needs
You need to make sure that your pet store is located, and chosen by local pet parents; hence it is critical to invest in the right software program. That is where NextPaw is helpful. NextPaw will ensure that all pet retail products and services are noticed across major search engines, including voice technology. With our modern set of tools, we will make sure that local pet owners can reach you and communicate effectively. Contact us today to book a free tour of our software suite!