The year 2020 came with a lot of changes, especially in the e-commerce industry which skyrocketed. Including the pet retail space. Many pet retailers had to adapt their business operations to meet the changing expectations of pet parents. Although some parts of life are returning to normal, a lot of the changes that came with 2020 are here to stay. Here are some top trends that pet businesses need to take note of:
The Rise of Voice Searches
Today, people are relying on voice devices more than ever to help them search for products and services online. For example, a lot of people are speaking into their smartphones to conduct voice searches. There are other areas where voice searches are showing up as well. For example, a lot of people are relying on smart home devices such as Google Assistant and Amazon Alexa to help them search for their questions.
AKA Amazon Alex and Google Home
Because people speak differently than they type, pet retail stores have to adjust. The search volume and competitiveness of certain terms may start to change. In order for your pet retail store to keep your business at the top of the most important search terms, you need to keep up with the trends involving voice searches.
New Payment Options Are Emerging
The last thing any pet store wants to do is lose out on a sale because they do not accept a certain payment method. Even though a lot of people continue to use cash, credit cards, and debit cards, there are other payment forms that are emerging. For example, some customers may prefer to purchase things using PayPal, Apple Pay, or Google Pay. Pet retail stores need to make sure they accept these payment methods both at their brick-and-mortar locations and online.
Cryptocurrencies are starting to emerge as well. For example, more people are becoming interested in Bitcoin. If customers prefer to purchase goods using Bitcoin, it will be on pet retail stores to adjust accordingly. Without the preferred payment method of customers, e-commerce pet retail stores will suffer.
Dynamic Pricing Metrics Will Remain Popular
Finally, dynamic pricing methods will remain popular. Dynamic pricing allows e-commerce stores to remain competitive even while attracting more customers. No matter how good the product might be, customers are not going to purchase it if it is not priced appropriately. Pet retail stores need to maximize their chances of selling a product for the biggest profit possible. Dynamic pricing software programs can help pet retail stores sell their products at the best price possible when compared to the competition.
Trust NextPaw Software To Keep Pet Retailers On Top of These Changes
The e-commerce landscape has changed the pet retail industry quickly. The pet stores that will survive will be those that can adapt as quickly as possible. That is where NextPaw software can be helpful. NextPaw software allows pet retail stores to get their products and services in front of as many people as possible in the shortest amount of time. Take a tour of our software program today and see what we can do for your business!