Why Having a Digital Identity Is So Important?

As we all know, the internet has taken the world by storm. However, it wasn’t until the last year where it has become imperative for any business to have a solid online presence. This includes pet business’ everywhere. Pet stores need to work hard for a digital identity, as well as any and all businesses need to be easy to find via online searches. So, to do this your pet business needs a solid online presnece. But what are the benefits? You are able to:

  • Build a strong, personal connection with potential consumers
  • Keep their target market updated on the daily operations of their business
  • Announce new events and promotions
  • Keep clients up to date on changes of locations, hours of operation, and inventory.

Here are some ways pet retailers can connect with their target audience using the internet:

Take Advantage of Email Subscription Lists

Take advantage of the lists you already have, AKA your email subscription lists. Most of your customers have their smartphones in their pockets so you are able to connect with them directly, quickly, and efficiently. BUT always give your pet parents the option to choose what they receive (you don’t want to bombard them with emails). You can use your email lists to let pet parents know about their order status, information about upcoming promotions, and create opportunities for referrals to grow your business.

Build a Presence on Social Media

Build a strong online social media presence. Now is the perfect time to figure out what platforms your target market is using. Whether it be Facebook, Instagram, or good ol’ Google, after you’ve narrowed down the top 3, build a strong profile and showcase your offerings with high-quality pictures of your products or services. This even creates another form of communication with your customers as they can quickly ask a question directly on your page. Be sure to highlight any daily events or promotions going on!

Connect Using Google My Business

Lastly, you need to take control of your Google My Business page. In this day and age, most people turn to Google to find a pet store near them or a certain brand of food,  so make sure your page is properly set up with all relevant information. There is a good chance you already have a Google My Business profile, so double check you’ve claimed your listing. We suggest that you post and update your GMB listing regularly to keep your content fresh. Because Google rewards those by ranking them higher when information is up to date and more relevant to the searches! To verify with GMG, all you have to do is enter your business’ information, verify using a code sent from Google and start rockin’ your digital identity.

Use NextPaw Software for Assistance

There are numerous steps that pet businesses can take to improve the quality of their digital identities. On the other hand, some tools can make this process more efficient. That is where NextPaw software can be helpful. Sign up to take a tour of NextPaw software today and learn how you can connect with your clients using the internet!



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