Why Having a Digital Identity Is So Important?

While the internet has rapidly grown in the last few years, it wasn’t until the past 12 months where it is more important than ever for a business to have a solid online presence. That includes pet businesses everywhere. Pet stores have to work hard to create a digital identity and businesses need to make themselves easy to find. When your pet business has a solid online presence you are able to:

  • Build a strong, personal connection with potential consumers
  • Keep their target market updated on the daily operations of their business
  • Announce new events and promotions
  • Keep clients up to date on changes of locations, hours of operation, and inventory.

Here are some ways pet retailers can connect with their target audience using the internet:

Take Advantage of Email Subscription Lists

Take advantage of your email subscription lists. Most of your customers are carrying their phones in their pockets and as a result, you can connect with your pet parents quickly and efficiently. Always make sure you give your customers the option to tailor what emails they receive. This way, you avoid annoying them. You can use your email subscription lists to let customers know about order status, information about promotions and create opportunities for referrals to grow your business.

Build a Presence on Social Media

Build a strong online social media presence. Now is the perfect time to figure out what platforms your target market is using. After you’ve narrowed down the top 3, build a strong profile and showcase your offerings with high-quality pictures of your products or services. This even creates another form of communication with your customers as they can quickly ask a question directly on your page. Make sure to highlight any daily events or promotions going on!

Connect Using Google My Business

Lastly, you need to take control of your Google My Business page. In this day and age, most people turn to Google to find a pet store near them or a certain brand of food,  so make sure your page is properly set up with all relevant information. There is a good chance you already have a Google My Business profile, so double check you’ve claimed your listing. We suggest that you post and update your GMB listing regularly to keep your content fresh. To verify with GMG, all you have to do is enter your business’ information, verify using a code sent from Google and start rockin’ your digital identity.

Use NextPaw Software for Assistance

There are numerous steps that pet businesses can take to improve the quality of their digital identities. On the other hand, some tools can make this process more efficient. That is where NextPaw software can be helpful. Sign up to take a tour of NextPaw software today and learn how you can connect with your clients using the internet!


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