Many people relied on something called the Yellow Pages to help them find certain businesses in the past. Now, that directory is mostly used to keep pianos and tables level because people turn to the internet for help when trying to find local listings for businesses. Now, many people use searches that include the term “near me” if they are looking for something specific. For this reason, pet stores need to make sure that their local listings are accurate. This is where local listing management can help.
What Is Local Listing Management?
Local listing management is the process of making sure that all business information is accurate. This is commonly called the “NAP” information, which stands for “name, address, and phone number.” When search engines are crawling for answers related to a “near me” search, they are checking to ensure that all of the business information in online directories is consistent. Some of the most common online directories include:
- Trip Advisor
If the business information is not consistent, then the search engine will not know where the pet store is truly located, which will hurt its rankings. Local listing management helps avoid this issue by ensuring the practice information is accurate across all internet directories.
Why Is Local Listing Management Important?
In addition to the information above, there are several other reasons why local listing management is important. These include:
- Visibility: Local listing management can improve the visibility of brands. The more online directories on which a vet practice or store is located, the better the chances of a potential customer finding them.
- Traffic: By getting the practice name in front of more potential customers, website traffic is going to pick up. For example, if the vet office is listed on many online directories, then the search ranking will improve, driving up traffic.
- Save Time: It takes a lot of time to check all of these online directories continuously. When pet store owners invest in local listing management, they can focus on running their practice, letting a third-party specialist handle this task quicker.
- SEO: Search engine optimization is crucial, and local SEO is directly tied to local listing management. One of the most important steps in local SEO is local listing management. This will directly improve search results rankings.
These are a few of the most important reasons why local listing management matters.
Why Rely on a Professional Service for Local Listing Management?
You might think that you can handle this task yourself. You probably can; however, it is going to take you a lot of time. Instead, you should rely on trained professionals who know how to manage local listings in an efficient, reliable manner. That is where we come in. By letting us run your local listings, you can free up resources to focus on the other aspects of your vet practice or pet store.
Contact NextPaw Today for Premier Local Listing Management Services
When it comes to your local listing management, NextPaw takes your business to the next level. NextPaw provides you with the tools you need to rank higher in Google, get in front of more pet parents, and earn more online reviews. Click here to take a free walkthrough.