Want more traffic and sales to your BigCommerce store? Read this first.

NextPaw helps you get found online by local pet parents searching for the pet food, brands, supplies, and services you offer! The most successful pet retailers who use BigCommerce are implementing NextPaw to get found, chosen, and paid by pet parents every day.

In this article, we explain why every pet retailer who uses BigCommerce or any other eCommerce solution should be using NextPaw to reach the local pet parents in their communities in order to generate more $ales, acquire more customers, and to make more money. Cha-Ching!

What is BigCommerce?

Many independent pet retailers are rushing to eCommerce platforms such a BigCommerce, Shopify, Endless Aisles, Liquid Retailer, Lightspeed or even Wix so they can sell their pet food and supplies online.

Why? Due to the COVID-19 or Coronavirus pandemic, selling online is vital and for some, the only option to bring in revenue. In the past, an independent pet retailer focused on their customer's in-store experience and many felt selling online was out of reach or too cumbersome. Now every pet retailer is being put into a position where selling online must happen to survive.

BigCommerce offers you a website with eCommerce functionality enabling you to sell online for curbside pickup and local delivery. 

The Problem

Once you get your store live, how do you acquire and grow online traffic to your new site? Many pet businesses invest thousands of dollars each month into SEO (search engine optimization) and paid advertising which is expensive and rarely works as well as it should.

For many stores today, they rely on existing customers or ones that used to come into the store but no longer will due to the pandemic to buy online from them. This isn't new revenue, it's a shot at maintaining the revenue the store had when offline sales were booming. What you need, is new revenue, new customers, and new pet parents who are ready to build a long-term relationship with your business because they trust you.

The Solution

BigCommerce is an eCommerce management software - NextPaw is a Customer Experience management software that puts your store in-front of local pet parents "when" they are searching for your products and services which is where the magic happens.

Once you have an online store and you're ready to sell online, acquiring new customers, and even taking customers from Chewy or Amazon is where NextPaw comes in.

Pet retailers use NextPaw to own their customers' experience across all major search & voice engines to boost online rankings (SEO) and to attract more consumer engagement.

Once a pet parent finds you on Google, Bing, Apple Siri, Alexa, Facebook or any other major source of answers, they are presented with a beautiful, digital in-store experience designed to push that consumer to perform an action. An action is a phone call, a new message, an online order on your BigCommerce website, a service request or booked appointment. 

NextPaw provides pet retailers with an industry-first smart website and digital tools in an online dashboard or mobile app your store then uses to attract and turn engaged consumers into online customers. 

At NextPaw, we measure customer actions taken each month. These actions include direction requests to your store, phone calls and website clicks from Google to your website. If these metrics are growing, we can guarantee your top-line revenue is growing too.


Measuring Success

At NextPaw, our mission is to help independent pet retailers attract and retain local pet parents as customers. When you choose to use BigCommerce to sell online, you also need to make sure you are being found when pet parents are searching for the pet food, brands, and products you offer across major search engines like Google, and voice platforms such as Amazon Alexa, Google Assistant or Apple Siri.

The BigCommerce dashboard is a great option to get online orders from your regular customers, while NextPaw attracts new customers to buy from you online. In addition to being found online by more local pet parents, NextPaw provides independent retailers with the modern tools they need to keep those customers loyal.

By having BigCommerce integrated, a pet retailer puts its store into a position to truly own the entire digital consumer experience by being found online, getting chosen over the competition, while then getting paid either through an online order or through one of NextPaw's multiple solutions used to create new revenue streams.


Schedule a Free Personalized 1:1 Demo of NextPaw and learn how to grow online sales by attractng more local pet parents to your business.