Together Again at SuperZoo
This year SuperZoo looked a little different. Fist bumps and elbow taps replaced hugs, smiles shined through masks, and hand sanitizer was a hit in grab bags. Despite this new landscape, one feeling outshined the rest: an overwhelming sense of optimism in the air.
SuperZoo’s 2021 theme, Together Again, was all about getting back to building relationships in person with some of the best retailers and brands in the pet industry. Retailers, brands, and pet buffs came together for the first time in a post-COVID world to reconnect and get the inside scoop on the newest hits in the pet space.
NextPaw is founded in bringing people together – our technology is built to connect pet parents to pet products and services. The theme was personal to us, so we took it to heart and set out with one goal for SuperZoo: Help pet retailers and brands engage online with local pet parents in their area.
Did we hit that goal? Oh yeah.
NextPaw + Brands + Retailers at SuperZoo 2021 Was a Huge Success!
WPA, OneBark, and NextPaw have teamed up to level the playing field for independent pet retailers. At SuperZoo, NextPaw unveiled new, Free technology for brands and retailers to be found and chosen by local pet parents online in their area. The process is easy – claim your free business listing and select your brands to manage your store locator listings.
With NextPaw, you get more than the average store locator listing. Your free listing lets you easily connect and engage with shoppers using store locators to find their favorite products. Your listing allows shoppers to browse your catalog on brand websites, view business details and get directions or send messages.
The benefits don’t stop there.
“Over 65% of consumers Worldwide Said They Would Like the Ability to Message with Businesses.”
NextPaw’s Co-Founder, Brandon Swenson, stated during the “How to Communicate with Customers in the New Economy” show floor talk. He continued, “It’s time to take advantage of the new sales channels NextPaw is bringing to the pet industry”. Simply put, you need an omnichannel strategy for messaging, reviews, and online shopping to stand out from the pack.
Utilizing an omnichannel strategy is tricky unless you have an all-in-one tool that does it for you. That’s where NextPaw comes in.
NextPaw’s Omnichannel Inbox syncs messages from SMS, Google My Business, Facebook, Instagram, Store Locators, and more to one inbox. A unified approach saves you time and increases your chances to win new customers.
Allow Consumers to Feel Your In-Store Experience Online.
You work hard to give the best customer experience in-store, it’s time to think about it online. In the New Product Showcase, Swenson detailed how important customer experience is for online shoppers. When shoppers are looking for where to buy a product, they want all of the answers in one easy search. NextPaw ensures those answers are readily available no matter where they’re looking.
Shoppers looking for brands you sell will land on your verified business listing, optimized with all of the info and products they’re looking for. They can engage with your store with questions, get directions or purchase directly from your store locator listing. When you make it easy to ask questions and shop online, you grow your customer base. Plain and simple.
Claim Your Free Business Listing to Build Lasting Customer Relationships.
No matter the industry, connecting with customers and building lasting relationships is key for long-term growth.
With NextPaw, it’s never been easier to attract new shoppers and strengthen relationships with existing customers. We give you the power to manage how your business appears on the industry’s top brand store locators and offer advanced tools to simplify conversations and generate reviews from one easy-to-use dashboard.