One of your main goals as a pet business owner is to get your pet store noticed in the online world. In order to do this, you need to rank as highly as possible on search engine results. This is where search engine optimization (also know as SEO) comes in. Here we will discuss what is search intent and how you can use it to rank higher in search results.
What Is Search Intent?
Search intent, which is also user intent, is what drives the user behind every digital search. In short, why is the person looking this question or item up on Google?
For example, if someone is searching for the “best dog food for puppies,” Google understands that the user isn’t just looking for dog food, but dog food specifically for puppies. That is why the top results are going to pull up puppy food instead of general dog food.
So, why does search intent matter to your pet retail business? Just as your primary goal is to meet the needs of your customers, the main goal of search engines is to answer the question of the user. Every search engine wants to provide the most relevant results to the search.
So, if you want your pages to rank higher, you’re going to need your website to have these keywords that Google will use to pull your website to the top of the results page.
What Are the Types of Search Intent?
Search intent can be divided into four separate categories. These include:
- Informational: The user is searching for specific information, such as “when will my puppy stop growing?”
- Commercial: The user is looking for a general product category but hasn’t made a decision, such as “what is the best kitten food?”
- Transactional: The user is ready to purchase something, such as “Buy ABC puppy food.”
- Navigational: The user is looking for a specific webpage such as: “phone number of pet store near me.”
This is important for you because you need to understand how your pet parents are looking for the products and services you sell so that you can align your content appropriately.
How To Combine Search Intent with SEO
Ultimately, you need to line up your SEO campaign with the search intent of your target market. You can do this by:
- Taking a look at the current top search results for your most important keywords. What are the current trends? How can you adjust your website to meet those trends? What other keywords are included?
- Once you have the right keywords, decide what type of content will work best for them. This could include product pages, landing pages, or blog posts. Align your content accordingly.
- Finally, update your content accordingly, add new visuals, and relaunch your content for better search results.
If you try to get the most out of every piece of content with search intent in mind, your search results rankings will improve.