As the saying goes: information is power. So, your pet store needs to provide your customers with the most updated information. For example, searches including the term “in stock” have been growing exponentially during the past few months. Many people have started ordering products and services online and are looking for ways to avoid shipping delays. If you run a pet store, Google My Business (GMB) can help you take advantage of this.
Use Local Inventory Ads for Pet Stores Through Google My Business
You can use local inventory ads through GMB to show users what you currently have in stock. Because many users are taking advantage of curbside pickup and curbside delivery options, you want your customers to know what is available for store pickup. GMB makes this possible.
You can use a curbside pickup badge to highlight contactless delivery and pickup options for essential products and services. This might include:
- Pet food
- Pet toys
- Health food supplements
- Leashes and collars
Today, customers know A LOT when it comes to getting products from around the country (hello Covid). So pet parents are now doing their due diligence to make sure that you have the necessary products and services in stock before they head over or place an order. You can take advantage of local inventory ads and let your pet parents know when their products and services in stock and available!
How Do Local Inventory Ads Work?
You should think about local inventory as an online banner. It will show up underneath product listings for relevant searches.
After this, potential customers will be able to quickly review local businesses, including yours, that currently have their requested product or service in stock.
Finally, pet parents will be able to click on your local inventory ad, after which they will be directed to your local Google storefront. To increase your conversion rate, you should include the necessary information on your digital storefront, including:
- A description of your business
- Your phone number and hours of operation
- A map with directions to your business
That way, you can get the most out of your local inventory ads.
What Are the Benefits of Using Local Inventory Ads?
If you use online banners and local inventory ads, here are some of the benefits:
- You can promote inventory that you currently have in store, boosting your online visibility on Google.
- You can measure the direct performance that your digital ads have on online sales and foot traffic using Store Visit data.
- You can run Product Listing Ads and Google Local Inventory Ads simultaneously, doubling your exposure.
Work with trained professionals and get the most out of your local inventory ads to increase your digital exposure exponentially.
Contact NextPaw Today for More Information on GMB Local Inventory Ads
If you want to get the most out of your local inventory ads, you need to work with the trained professionals at NextPaw. We will work with you individually, optimizing your digital marketing campaign. Contact us today for a free tour of our software program!